Huffpost Technology

Facebook Pulls Ads From Pages That Contain Violent, Racy Content

Posted: Updated:
FACEBOOK
AP

MENLO PARK, California (AP) — Facebook is pulling ads from pages that contain violence or sexual content.

The social network said that on Monday, it will expand its definition of pages and groups that are too controversial to carry advertisements.

Facebook has sought to strike a balance between giving its 1.1 billion users the freedom to post what they want and providing advertisers with space to sell their products.

In May, Facebook Inc. lost more than a dozen advertisers, at least temporarily, after the activist group Women, Action and the Media urged an advertising boycott to protest hate speech on the Facebook site. The controversial content included grisly photos and mottos that encouraged rape, abuse and other violence against women.

The company said then that it would review its guidelines, update training for employees and increase accountability for those who post such matter. It also said it would work more closely with women's groups. Some of the companies that initially pulled their ads — including automaker Nissan and the car-sharing service Zipcar — said then that they were pleased with Facebook's response.

Facebook had already banned ads on certain pages. The new policy will expand on the categories affected by the ban. In the past, a company selling adult-theme products could have ads running on the right side of the page, for instance. Those pages will be ad-free starting Monday.

"We recognize we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups," the company said in a statement Friday. "So we are taking action."

Facebook will continue to remove entire pages if they are deemed to violate its terms of service. The new policy covers pages that are permitted, but controversial.

Facebook said the new restrictions won't have a meaningful impact on its business.

Earlier on HuffPost:

Close
Facebook Might Ban Your Account If You...
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Suggest a correction

Around the Web

Menlo-Park Based Facebook Pulls Ads From Racy, Violent Pages ...

Facebook pulls ads from racy, violent pages | Money - WCVB Home

Facebook pulls ads from pages with violence and ... - Global News

Facebook pulls ads from pages with violence and ... - Star Tribune

GM pulls out of Facebook advertising | Marketplace.org

Facebook pulls ads from pages with violence and sexual content, sees little ...

Facebook pulls ads from pages with violence and sexual content, foresees ...

Facebook to pull ads from pages with sex, violence

How Facebook Is Trying To Save Itself (And Advertisers) From Sexual...

Amazon Pulls James Gandolfini Memorial Facebook Post (AKA Sopranos DVD ...

Bank pulls ad after complaint of "teenage" labeling

From Our Partners