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Vintage IKEA Ad Says Store Is The "Only Sensible Way To Buy Furniture" (PHOTO)

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IKEA stores, to me, tend to be a place where you can't sense time passing -- kind of like a casino. I go in for a simple chair in the early morning, but come out of the maze sometime in the mid-afternoon, smelling of meatballs and wondering how I filled a cart with unnecessary items. Such as: 10 sets of cocktail napkins festooned with flamingos, a collection of food storage containers in whimsical shapes and yards of a fabric featuring a very loud plaid.

The original intention of IKEA, it seems, was one of simplicity, according to this vintage ad.

Vintage Ad #421: Introducing IKEA
Flickr photo by jbcurio

My favorite part has to be the understatement that happens after addressing the fact that, yes, shoppers have to assemble their own furniture: "We know you may not think of it as an advantage."

You're telling us.

This vintage ad wouldn't seem out of place today. But the ones below...not so much.

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