UPDATE: July 10, 2013: 3:40p.m. EST - Dominique Ansel told Huffington Post that he is working with Teespring, a site where users can customize apparel for fundraising initiatives, to develop cronut t-shirts for charity.
The pastry pioneer who created the now-notorious Cronut wants to use his success to help those in need.
Domnique Ansel, the visionary behind the croissant-doughnut hybrid, has responded to calls asking him to use his publicity and profits from cronuts to help address New York City's food insecurity. Recently, Fast Company pointed out that while several hundred New Yorkers can afford to spend two hours in line for Cronuts, one in five New Yorkers experience daily food insecurity.
Some New Yorkers line up for cronuts. Some New Yorkers line up for soup kitchens: http://t.co/uZTAVrn7Bl— Fast Company (@FastCompany) July 5, 2013
Several Tweeters noticed Fast Company's observation and posted their responses to the irony of the cronut craze.
However, it was @EricaIsBusy's tweet that got Ansel's attention and inspired him to act. The architect behind the cronuts craze tweeted that he had donated cronuts to New York Needs You, a nonprofit dedicated to helping low-income students realize their academic and professional potential. He also mentioned that he would work on developing charity T-shirts.
Ansel later posted tweets encouraging Food Bank For NYC to get in touch with him and also emphasized the importance of charitable giving.
Related on HuffPost:
Dominique Ansel Bakery
At 6 a.m. on a June Wednesday, a line began to form outside Dominique Ansel Bakery in Manhattan. By 6:30 a.m., it stretched down the block.
The Cronut Craze
People are waiting to buy "cronuts," the croissant-doughnut hybrid that has become New York's latest food craze.
Tired customers take a break from standing.
The Bakery Opens
Renowned pastry chef Dominique Ansel opens the doors to his bakery at 8 a.m.
Customers File Into The Bakery
“I read a post on the Trump Soho’s Facebook page," says Jisoo Oh, a tourist from South Korea. "It said cronuts were to die for ... so I had to try it."
The bakery produces a limited number of cronuts each day. Ansel told <a href="http://nymag.com/daily/intelligencer/2013/05/cronut-business-has-a-scaling-problem.html" target="_blank">New York Magazine</a> that he does not want his bakery to become a "cronut store."
Dominique Ansel Bakery Employees
Employees help prepare pastries for the influx of customers.
Cronuts cost $5.00 each.
Pastry Chef Dominique Ansel
Ansel helps prepare orders for customers.
Customers Try A Cronut
"Sugary," says one woman trying the lemon-maple flavor.
Worth The Wait
"I once waited in line for nine hours to see Liza Minelli," says Emily Oakley (left). "This is nothing."
Moments after purchasing four of the flakey treats, Joe and Danny Bird were approached by a woman who wanted to buy them. They flipped the pastries for $20 a piece.