Via Vine, he's crafted a series of six-second videos that emulate the covers of some of our favorite cult films. From Charlie Chaplin's "Modern Times" to Terrence Malick's "Badlands," the resulting clips are clever tributes to the history of cinema.
Charlie Chaplin's "Modern Times" (see original poster here)
"I tried to use cover art that would be unique from one another, all reflecting different styles of filmmaking," Goldberg writes on his blog. "Note the camera movement of the 'Badlands' clip, the animation of the 'Modern Times' clip, and the minimalism and use of off-screen sound of the 'A Man Escaped' clip."
Terrence Malick's "Badlands" (see original poster here)
Goldberg and his production team are asking fans and cinephiles to partake in the project by creating their very own film-inspired Vines. So if you feel moved to imagine your own poster-turned-video just tweet your final product here.
Let us know your thoughts on the Criterion Vines in the comments (don't forget to turn on the sound when viewing).
Robert Bresson's "A Man Escaped" (see original poster here)
For more impressive film poster art, check out the work of cinema master Mondo below.