"Eighty million people in America suffer from insomnia," Julia Hu, the 28-year-old CEO and founder of Lark, told the Huffington Post. "We have cured it in a way that nothing has been able to, without drugs."
Lark is a wristband wirelessly connected with your smartphone that is designed to help you sleep better. "It's a silent alarm clock," Hu said. "It does tiny little tickles to nudge you awake. It's a wireless sleep monitor, and it's a personal sleep coach."
Hu got the idea after her fiancee, a bad sleeper, kept snoozing his alarm over and over again at 5 a.m. on Saturday, keeping her awake and making her grumpy. Those sleepless nights were her creative spark.
"Fast forward two months," says Hu. "We decided, wouldn't it be amazing if we could turn the top sleep experts into an automated program on your phone? And that was the real beginning of turning this into a product."
After a while, Lark became the official product of the National Sleep Foundation and began selling in Apple Stores.