Even though we here at HuffPost Style are fashion fiends, we often choose function over form, practicality over design and comfort over couture. Heck, we'll even confess to wearing sweatpants on occasion. But there are some divisive lines we still won't toe -- and Crocs stand squarely in that camp.

The official clog of hard-working nurses and summer camp kids alike, the much-maligned Croc is trying its darndest to be cool again. [Ed. Note: wait -- was it ever cool to begin with?] In a recent interview with Bloomberg Businessweek, Crocs CEO John McCarvel confesses that he's striving to double his brand's sales in the next five years, and he's doing that by changing its silhouette.

Now, Crocs offers more than 300 designs for men, women and kids that look nothing like plastic. Believe it or not, that ubiquitous clog accounts for less than half the company's total sales (47 percent, to be exact). According to Bloomberg Businessweek, the shoe seller is adopting a grocery store strategy to introduce the world to its new wares:

That’s why Crocs-the-company is telling the world all about its foam-bottomed wedges, sneakers, and leopard-print ballet flats—and putting Crocs-the-clogs in the back of stores the way grocers do with milk. “If someone wants them,” McCarvel says, “make them walk through all the new stuff first.”

Their new slogan? "A shoe for every you." With wedges, boat shoes and kitten heels, we're starting to think it's possible. Though the question still stands: Can you ignore Crocs' ugly past? And will the die-hard Croc-ophiles feel betrayed by their beloved brand's new direction?

See a sampling of Crocs' flashy new styles below. Would you wear them?

PHOTOS:

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Hey, could be worse:

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  • Lady Gaga, September 2011

  • Christian Dior Fall 2013

  • Marc Jacobs Spring 2009

  • Alexander Wang Spring 2011

  • Iris Schieferstein

  • Iris Schieferstein

  • Iris Schieferstein

  • Iris Schieferstein

  • Iris Schieferstein

  • Iris Schieferstein

  • Iris Schieferstein

  • Daphne Guinness, December 2011

  • Aminaka Wilmont Spring 2009

  • Wooyoungmi Spring 2009

  • "Pie Not" Shoe

  • Basso & Brooke Spring 2009

  • Reverse High Heels by Leanie van der Vyver & René van den Berg

  • Nicki Minaj, April 2012

  • Paris Couture Spring 2009

  • Rodarte Spring 2011

  • Payless at Christian Siriano Spring 2011

  • "Rebel Rebel" Shoe

  • Zero+Maria Cornejo Spring 2011

  • Christian Dior Fall 2013

  • Chris Benz Spring 2011

  • "Just Devine" Shoe

  • Nicholas Kirkwood Ruffle-Back Suede Platform Pump

  • Nicki Minaj, April 2012

  • Marc by Marc Jacobs Spring 2011

  • Payless at Christian Siriano Spring 2011

  • Chris Benz Spring 2011

  • Rachel Comey Spring 2011

  • Giuseppe Zanotti "Nero"

  • Taylor Momsen, August 2011

  • Carlos Diez Spring 2009

  • Payless at Christian Siriano Spring 2011

  • Jeffrey Campbell "Malta" Sneaker in Fuchsia Neon

  • Lady Gaga, September 2011

  • "Fruit Chic" Shoe

  • Alexander Wang

  • Alice + Olivia Spring 2011

  • Zig Zag Platform Wedge

  • "A Walk Down The Garden Path" Shoes

  • Alice + Olivia Spring 2011

  • Chris Benz Spring 2011

  • "PoPo" Platforms by Jeffrey Campbell

  • Payless at Christian Siriano Spring 2011

  • Michelle Harper, July 2012

  • Leandra Medine, June 2012

  • Victoria Beckham, September 2008

  • Versace Stud Mesh Sling Platform


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