While the complaints around Apple’s Map application have died down — after a rocky debut where results were hilariously inaccurate, and being one-upped by an official Google Maps iOS app — the company’s inexperience in the mapping field still poses a problem.

That’s something Apple is likely hoping to fix with its acquisition of Locationary, a company that helps businesses manage their local data across multiple sites through an online platform. The company also provides a simple way for others to get access to that clean local data.

AllThingsD was first to report on the acquisition. The site also managed to get a confirmation from Apple spokesman Steve Dowling, who said, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

Terms of the deal weren’t disclosed — but judging from Locationary’s $2.5 million in funding, Apple likely spent somewhere under $10 million on the firm (unless there’s additional funding we don’t know about).

“We want to take the data management process to a bigger level,” Locationary founder and CEO Grant Ritchie told VentureBeat a few years ago. “We’re working with publishers, app developers, and more to make this happen.”

The company’s Saturn platform ultimately gives businesses a way to make sure they have accurate data about their location listed online. It’s also helpful for partners who need that accurate local data, like the business intelligence company Neustar. It’s unclear what Apple’s acquisition means for Locationary’s existing partners — but judging from what we’ve seen from past Apple deals, I wouldn’t expect Apple to keep that part of of the business going (especially since it may be helping out competitors like Google).

Locationary could help Apple fix its mapping data problem — something that we pointed out was Apple’s biggest issue moving forward — but it’s just one piece of a very large puzzle for Apple. The issues with Apple Maps were severe enough to force Apple, typically a very proud company, to apologize. While its mapping experience has gotten better, it’s still missing some key features that Google Maps provides, like public transit directions.

Loading Slideshow...
  • Trippy

    ‏<a href="https://twitter.com/jsjohnst/status/248777036586434561" target="_hplink">@jsjohnst</a> tweeted it best: "Doing LSD was one of the most important things I've done in my life." --Steve Jobs From: ‏<a href="https://twitter.com/jsjohnst/status/248777036586434561" target="_hplink">@jsjohnst</a>

  • Bird's Eye View

    The Statue of Liberty is looking a little... flat. From: <a href="https://twitter.com/davidgustav/status/248501912780034049/photo/1" target="_hplink">@davidgustav </a>

  • The 'Piccadilly Circus Massacre'

    Well... at least it kind of looks like art? Form: <a href="https://twitter.com/Reggington/status/248769785985376257/photo/1" target="_hplink">@Reggington</a>

  • Close!

    But no cigar. From: <a href="http://theamazingios6maps.tumblr.com/post/31933298818/close" target="_hplink">The Amazing iOS 6 Maps</a>

  • Satellite Deficiency

    If you squint, you can <em>almost</em> see... no, nevermind. From: <a href="http://theamazingios6maps.tumblr.com/post/31926970760/my-university-just-doesnt-exist-sam" target="_hplink">The Amazing iOS 6 Maps</a>

  • Cloudy With A Chance Of No Direction

    <em>Definitely</em> helpful. From: <a href="http://theamazingios6maps.tumblr.com/post/31921226163" target="_hplink">The Amazing iOS 6 Maps</a>

  • The Brooklyn Bridge Is Falling Down, Falling Down

    @fromedome calls this "#ios6pocalypse," and we agree. From: <a href="https://twitter.com/fromedome" target="_hplink">@fromedome</a>

  • Only An Island Away

    According to Apple Maps, the city of Hong Kong is not actually on Hong Kong Island (because that makes sense...). From: <a href="http://www.ausbt.com.au/6-reasons-travellers-should-be-wary-of-apple-maps-in-ios-6" target="_hplink">Australian Business Traveller</a>

  • Where's The Train?

    London's Paddington Station no longer exist. From: <a href="http://www.ausbt.com.au/6-reasons-travellers-should-be-wary-of-apple-maps-in-ios-6" target="_hplink">Australian Business Traveller</a>

  • Boston's Melting

    Maybe Apple's just giving us a glimpse of what Boston will be like after global warming. From: <a href="http://theamazingios6maps.tumblr.com/post/31923394035/i-93-at-the-zakim-bridge-in-boston-never-knew-it " target="_hplink">The Amazing IOS 6 Maps</a>

  • Wherever You Are..

    ..is obviously not importnat. From: <a href="http://theamazingios6maps.tumblr.com/" target="_hplink">The Amazing iOS 6 Maps </a>

  • Woolworths Is Back In Business!

    Wait, no? Apple Maps, you disappoint grandmothers everywhere... From: <a href="http://theamazingios6maps.tumblr.com/post/31931119956/look-whos-back-in-business" target="_hplink">The Amazing iOS 6 Maps</a>

  • Duplicated Diaoyu Islands?

    One for China, and one for Japan. From: <a href="https://twitter.com/samuel_wade/status/248710189820280832" target="_hplink">@samuel_wade</a>

  • Dear Tourist, Good Luck

    Don't even try searching for a location in Japan, as the country's data seems to be widely unavailable. From: <a href="http://www.phonearena.com/news/10-fails-found-in-Apple-Maps_id34699#8-" target="_hplink">Phone Arena</a>

  • Did The Sears (Willis) Tower Shrink?

    Nope, the buildings of Chicago (and other cities) are just mislabeled. #NBD From: <a href="http://www.phonearena.com/news/10-fails-found-in-Apple-Maps_id34699#5-" target="_hplink">Phone Arena </a>

  • Spelling Fail

    The capital of Ukraine can be spelled Kiev or Kyiv... but definitely not Kylv. From: <a href="http://www.phonearena.com/news/10-fails-found-in-Apple-Maps_id34699#3-" target="_hplink">Phone Arena </a>

  • To Be, Or Not To Be?

    Shakespeare's birthplace Stratford Upon Avon will <em>not</em> be, as Apple Maps has completely erased this town. From: <a href="http://www.huffingtonpost.co.uk/2012/09/20/apples-ios-6-maps-app-fails_n_1899603.html" target="_hplink">Huffington Post UK</a>

  • Lost Apple Store

    In Australia, one Sydney Apple Store is listed on the wrong side of the road. Compared to other Apple Maps mistakes, this isn't too big of a deal -- but c'mon, it's the Apple Store. From: <a href="http://www.huffingtonpost.co.uk/2012/09/20/apples-ios-6-maps-app-fails_n_1899603.html#slide=1546612" target="_hplink">Huffington Post UK </a>

  • London's Lookin' Good...No It's Not

    "What a crock of shit," <a href="https://twitter.com/loopingstar?tw_i=248501412332437504&tw_e=screenname&tw_p=tweetembed" target="_hplink">@loopingstar</a> says of his blurry hometown's new map. From: <a href="https://twitter.com/loopingstar/status/248501412332437504" target="_hplink">@loopingstar</a>

  • Brooklyn Bridge a shadow of its former self

    <a href="http://www.huffingtonpost.com/social/lynnfoss126"><img style="float:left;padding-right:6px !important;" src="http://s.huffpost.com/images/profile/user_placeholder.gif" /></a><a href="http://www.huffingtonpost.com/social/lynnfoss126">lynnfoss126</a>:<br />

  • LondonEye

    <a href="http://www.huffingtonpost.com/social/anishpc"><img style="float:left;padding-right:6px !important;" src="http://images.huffingtonpost.com/twitter_profile_img/3935874.png" /></a><a href="http://www.huffingtonpost.com/social/anishpc">anishpc</a>:<br />London Eye Capsules?

  • University of Utah Golf Course?

    <a href="http://www.huffingtonpost.com/social/kudzudog"><img style="float:left;padding-right:6px !important;" src="http://s.huffpost.com/images/profile/user_placeholder.gif" /></a><a href="http://www.huffingtonpost.com/social/kudzudog">kudzudog</a>:<br />I suppose I could go here to work on my "pitch" shot.

  • Another Glitch in the Apple Map App - Can't locate Frisco, Texas!

    <a href="http://www.huffingtonpost.com/social/principessadrit"><img style="float:left;padding-right:6px !important;" src="http://images.huffingtonpost.com/twitter_profile_img/2576114.png" /></a><a href="http://www.huffingtonpost.com/social/principessadrit">principessadrit</a>:<br />

  • Ghost Races

    <a href="http://www.huffingtonpost.com/social/DefineReality"><img style="float:left;padding-right:6px !important;" src="http://s.huffpost.com/images/profile/user_placeholder.gif" /></a><a href="http://www.huffingtonpost.com/social/DefineReality">DefineReality</a>:<br />This track hasn't existed since 1992 when the property was sold to Boeing.


    <a href="http://www.huffingtonpost.com/social/larincon"><img style="float:left;padding-right:6px !important;" src="http://s.huffpost.com/images/profile/user_placeholder.gif" /></a><a href="http://www.huffingtonpost.com/social/larincon">larincon</a>:<br />yoga time?