BUSINESS

Chipotle Twitter Account Having Some Sort Of Existential Breakdown

07/21/2013 01:47 pm ET | Updated Jul 24, 2013

Chipotle's Twitter account is having a bit of a hard time this Sunday:

chipotle

This is an important question:

It's also possible the account has simply been hacked:

Whatever, the people love it.

Feel better, @chipotletweets.

UPDATE: It was a good ride, but it's over now.

UPDATE: July 24, 6:10 p.m. -- On Wednesday, Mashable reported that Chipotle admitted to faking the apparent hacking.

"We thought that people would pay attention, that it would cut through people's attention and make them talk, and it did that," Chris Arnold, a Chipotle representative, said in an interview with Mashable.

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