BLACK VOICES
07/24/2013 08:11 am ET Updated Jul 24, 2013

Black Media Outlets Still Relevant? African-American Publications Adapt To Industry Changes (VIDEO)

With such legacy brands as Ebony/Jet, Essence and Black Enterprise, African-American media outlets have carved out a place for themselves in a once homogenous industry that failed to tell the stories most pertinent to minority audiences. But as the market consolidates, will they continue to play a salient role in communities of color?

HuffPost Live host Marc Lamont Hill spoke with Black Enterprise's editor-at-large, Alfred Edmond Jr., about how African-American publications are adapting to industry changes.

"The landscape for black media is really the same for all media, which is everybody is scrambling for the new business model now that it's more about delivering audiences to advertisers than it is about delivering content to audiences," Edmond Jr. said.

The conversation comes just as Johnson Publishing Company announced the first redesign of Jet magazine in 62 years, and on the cusp of the 2013 National Association of Black Journalists convention.

The question of relevance is an important one as studies have shown that cable news shows are heavily weighted towards white men, and journalists like Roland Martin feel that white executives are uncomfortable with hiring minorities.

Watch the conversation in the video above, and share your thoughts in the comments section below.

RELATED ON HUFFPOST:

PHOTO GALLERY
HuffPost
BEFORE YOU GO
Historic Ebony Magazine Covers
PHOTO GALLERY
Historic Ebony Magazine Covers

CONVERSATIONS