Well, that escalated quickly.
On Thursday, Google told the Los Angeles Times that it would be ending a promotion for three free months of Netflix that a customer received when he or she bought Chromecast, Google's new streaming-video stick.
"Due to overwhelming demand for Chromecast devices since launch, the 3-month Netflix promotion is no longer available," Google said in a statement. Three month of Netflix costs about $24.
The cancellation comes only a day after the $35 TV dongle was announced by Google. The device streams TV shows, movies and music from smartphones, tablets and PCs. The low price point undercuts established competitors in the market for set-top boxes, which includes Apple TV and the Roku 3, both of which retail for $99.
The device -- which was sold out on both Best Buy's website and Amazon on Thursday morning -- is available for order at Google Play and will be in Best Buy physical locations by Sunday.