It looks like all that drama over Rolling Stone's recent issue featuring alleged Boston bomber Dzhokhar Tsarnaev on its cover really paid off for the magazine.

The cover, which critics said "glamorized" Tsarnaev, was banned from pharmacies and supermarkets, denounced by Boston's mayor, defended and trashed in the media, and even targeted in a proposed public burning campaign.

But, according to AdWeek, the issue sold more than double Rolling Stone's usual average newsstand sales. Apparently, people wanted to see what all the fuss was about.

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