A Florida man was shot to death as hundreds of people attending a youth football event looked on.

Two gunmen opened fire at the Dream Center in Bradenton on Thursday, killing 40-year-old Brenton D. Coleman, according to a Bradenton Police Department release.

The unidentified suspects reportedly moved through a crowd of about 400 people who were watching their children play football. They shot at Coleman, who fell to the ground in front of the families and children. Police are still looking for the suspects.

It's yet unclear why they were looking for Coleman. He was pronounced dead at the scene.

The Sun-Sentinel reports that Coleman -- who had a tattoo of the Grim Reaper on his left arm -- was released from prison a year ago.

There is a $1,000 reward for any information leading to the arrest of the two suspects. Anyone with information should call Bradenton Police Det. James Curulla at 941-747-3011 or Crime Stoppers at 1-866-634-8477.

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