The video, entitled "Football on your Phone," is quite the family affair as NFL brothers Eli and Peyton Manning -- who swagger, sing and fondle a golden football in the clip -- are joined by their dad Archie on screen.
As might be expected, the Mannings' attempt at rap stardom has already gone viral, spawning one too many GIFs and almost immediately earning the (informal) title of one of the "greatest commercials featuring athletes" of all time.
What do you think of the Mannings' new ad? Tell us below.
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