08/13/2013 07:58 pm ET Updated Aug 14, 2013

Another Kind of Sunrise, Venice Cereal And Milk Restaurant, Raising Funds On Kickstarter (VIDEO)

As if Venice wasn't toker-friendly enough already, a restaurant specializing in milk and cereal -- you know, the stuff from your childhood/college dorm room -- is set to open in September.

The main attraction at the restaurant, called Another Kind of Sunrise, will be organic, whole grain versions of corporate classics like Rice Krispies, Raisin Bran and Frosted Flakes. And because you can't have cereal without milk, the spot will also offer a whole range of it: grass-fed whole milk, almond milk and coconut milk.

To lock in the crunchy crowd, Another Kind of Sunrise will also offer more traditional health food staples like cold pressed juices, acai bowls, porridge, yogurt and granola, as well as Handsome Coffee Roasters coffee and teas from Distira Tisanes.

Los Angeles couple Gregory Rogove and Diana Garcia (the pair are actor/artist/musician types who live near Venice beach) are behind the so-crazy-it-just-might-work restaurant. The project is already a done deal (they've got an address, investors, designers and a food plan). But they've taken to Kickstarter to drum up additional funds and attention for the renovation, permit applications and food appliances.

As of this story's publish date, the project has earned $9,965 and has eight more days to go. As with all Kickstarter projects, if Another Kind of Sunrise doesn't make their goal of $15,000, Rogove and Garcia get nothing. Check out their Kickstarter page to learn more about the restaurant.


This story comes courtesy of HowAboutWe.

By Jenny Platt

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