Huffpost Style

Benefit Mascara Ad Puts Male Private Parts Front And Center (VIDEO)

Posted: Updated:

Cheekiness is par for the course when it comes to Benefit Cosmetics, but the company's latest ad campaign for its They're Real mascara takes the innuendo one step further.

Benefit has teamed up with Portal A to put men front and center (one of whom is Vinny Guadagnino from "Jersey Shore"), depicting women lusting after a certain bulging something the dudes have in their pants. You get the gist. We'll let you watch the ad above to get the full effect.

Does the campaign make you want to go out and buy Benefit's mascara? Or does the idea of using mascara that's been down a guy's pants seem less than appealing?

See more interesting campaigns:

100 Ads That Got People Talking
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Want more? Be sure to check out HuffPost Style on Twitter, Facebook, Tumblr, Pinterest and Instagram at @HuffPostStyle.

Around the Web

Benefit Cosmetics They're Real! Mascara: Mascara | Sephora

Benefit Cosmetics They're Real Ulta.com - Cosmetics, Fragrance ...

BeneFit Cosmetics They're Real reviews - Makeupalley

Skyscraper Multi-Benefit Mascara bu Urban Decay (Official Site)

Benefit They're Real! Mascara - AutoShip at HSN.com

Shop Benefit Mascara with Macys.com Beauty - Macy's

Benefit Beauty Launches Airport Kiosks