Huffpost San Francisco

Governor Jerry Brown Gets The Meme Treatment

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GRUMPY CAT
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When it comes to mudslinging, politicians have always been creative. But Abel Maldonado, a California politician who is hoping to unseat Governor Jerry Brown next year, may have taken the cake.

moonbeam menes

A play on Internet sensation Grumpy Cat, the meme suggests that Brown has been misspending funds from Proposition 30, a voter-approved tax hike earmarked for education.

In a blog titled "Moonbeam Memes" -- a nod to Brown's New Age base and his proposal for a state space academy and satellite in the 1970s -- Maldonado uses Generation Y-friendly memes to attack various Brown issues, including his time spent in office:

moonbeam memes

His job creation efforts:

moonbeam memes

And, most aggressively, his California prison realignment plan:

moonbeam memes

While Maldonado's strategy may be unconventional, his media advisor, Fred Davis, believes that an aggressive and creative campaign is essential.

"Abel Maldonado will not be governor if he runs a nice, little sweet campaign," he told the LA Times.

Indeed, if analysts are correct, Maldonado will have a difficult time beating Brown: Maldonado finished the first half of the year in debt, while Brown raised millions.

Maldonado has instead bet on defeating Brown via negative campaigning, focusing on his handling of California's prison overcrowding, in particular.

“If I was the governor today, I would rather be held in contempt of court and sit in a jail cell myself than let 10,000 hardened criminals out of prison,” Maldonado told the LA Times in response to Brown's alleged mishandling of the situation. “Crime is going to continue to rise because criminals are going to be let out, and they’re going to come to our neighborhoods.”

“I would have demonstrated to the courts that I was moving forward with increasing capacity to hold some hardened criminals in California," he continued. "This governor has decided not to do that, and now he’s got to release 10,000 more inmates."

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