Disasters are not funny. Thankfully, that doesn’t mean FEMA can’t have a sense of humor when it comes to discussing disaster preparation!
The ads don’t utilize average straight-talking fear tactics. Instead, they are humorous “here is what you should NOT do” versions of family conversations.
In “Seat Of Your Pants,” a family sounds like they are planning ahead for a disaster -- until you actually hear what they say...
“Not Sharing,” another spot in the campaign, shows a mother who is just thrilled to tell her children that she won’t share the family contingency plan she came up with. Why? Just because it is weird to talk about.
Despite their quirky nature, the spots are a way to get people talking about a real issue. Even though the 2013 hurricane season started out slower than expected, a number of extreme weather events are predicted for the upcoming months, and knowing what to expect is key.
It is no coincidence that the ads were released just before FEMA’s National Preparedness Month. Beginning in 2004, FEMA has made a yearly push to keep Americans aware and prepared for any emergencies that may come their way.
While September is the designated preparedness time, the FEMA website states that “the overall goal [of the program] is to engage the public to make preparedness a part of their daily lives and just not for one single month.”
Check out the infographic below to see how Ready is teaching families to be better prepared for emergencies. Which PSA did you like best? Let us know in the comments!
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