Tom Araya (Slayer)
Metal band Slayer's singer-bassist <a href="http://www.knac.com/article.asp?ArticleID=3456" target="_blank">Tom Araya immigrated to the United States from Chile at age 5</a>.
Robert Trujillo (Suicidal Tendencies, Infectious Grooves, Metallica)
Born in Santa Monica, California, Mexican-American <a href="http://www.metalhammer.co.uk/top-posts/robert-trujillo-my-life-story/" target="_blank">Robert Trujillo made his name</a> with Infectious Grooves and Suicidal Tendencies before joining Metallica in 2003. He can even speak <a href="https://www.youtube.com/watch?v=0e8Wku4bonI" target="_blank">some Spanish</a>!
Doug Martinez (311)
The frontman for 311 comes from a long line of musicians stretching back to his grandfather José, who immigrated from Mexico in the early 1990s. The family settled in the midwest, and <a href="http://leoadambiga.wordpress.com/2011/12/19/a-martinez-music-legacy-311s-sa-martinez-takes-a-music-tradition-laid-down-by-his-father-and-grandfather-in-a-new-direction/" target="_blank">Doug's father Ernie recalls that in Omaha his parents would</a> "cross the river into Council Bluffs to play festivals in the Hispanic section.”
Tico Torres (Bon Jovi)
<a href="http://www.examiner.com/article/tico-torres-tireless-keeper-of-the-bon-jovi-beat" target="_blank">Hector Samuel Juan “Tico” Torres</a>, the child of Cuban immigrants, built a successful career as a drummer backing the likes of Pat Benatar, Chuck Berry and Alice Cooper before joining Bon Jovi.
Dave Navarro (Jane's Addiction, Red Hot Chili Peppers)
Perhaps not unsurprising, <a href="http://janesaddiction.org/discography/janes-addiction/albums/ritual-de-lo-habitual/" target="_blank">given that Jane's Addiction's 1990 hit album</a> "Ritual de lo Habitual" was titled in Spanish, the band's lead guitarist has Latin roots. Navarro's paternal grandparents emigrated from Mexico, and he grew up in Los Angeles. <a href="http://nbclatino.com/2013/01/04/dave-navarro-gets-real-about-tattoos-and-how-music-saved-his-life/" target="_blank">He says of his upbringing</a>: "I’m just as influenced by the hip-hop culture as I am Latino culture as I am by the rock and tattooing culture. I honestly look at myself as a living entity on planet earth."
Jimmy Crespo (Aerosmith)
The former <a href="http://www.mambosons.com/jimmycrespo.htm" target="_blank">Aerosmith guitarist credits his father with getting him into music</a>. In an interview with Mambo Sons, Crespo says: "My father was a guitar player and singer, we're Puerto Rican, so we always had a Spanish nylon or gut string guitar around."
Zack de la Rocha (Rage Against The Machine)
Chicano lyricist of Rage Against the Machine may or may not have inspired U.S. Rep. Paul Ryan (R-Wis.) to <a href="http://www.huffingtonpost.com/2013/04/25/5-rage-lyrics-that-may-ha_n_3157066.html" target="_blank">back immigration reform</a>.
Everyone wants a chunk of the $1 trillion Latino market these days. Latino votes are in high demand.
But it's not as if Latinos weren't around back in the 1990s, when fewer people cared who we were. And we weren't only listening to salsa, bachata and norteño either. Latinos played key roles in some of the most prominent rock acts of the 1990s, when grunge, alternative, and metal ruled the airwaves and MTV determined bands' commercial viability.
It shouldn't be surprising. California and New York -- home to massive Latino communities with long histories in the area -- were two of the major centers where the industry cultivated its talent.
Still, some identify with their Latino roots more than others. Rage Against the Machine's Zack de la Rocha penned the Chicano anthem "People of the Sun" and lashed out at U.S. imperialism in Nicaragua in "Vietnow." Guitarist Dave Navarro of Jane's Addiction and the Red Hot Chili Peppers, on the other hand, said he grew up removed from Spanish. Instead, he told NBC Latino in an interview that he's "just as influenced by the hip-hop culture as I am Latino culture as I am by the rock and tattooing culture. I honestly look at myself as a living entity on planet earth."
Whatever role their culture played in their music, check out these 7 Latino rockers from the 1990s in the slideshow above.