MEDIA
09/05/2013 03:51 pm ET

Hoda Kotb's Cell Phone Number Shown On-Air (VIDEO)

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Hoda Kotb's cell phone blew up on Thursday. That's because the "Today" host accidentally showed her phone number on-air.

Hoda was wearing the new Samsung Smartwatch and trying to demonstrate how it syncs up with her phone. When she dialed, however, her own cell number flashed across the watch, and television screens everywhere.

"Is that my number??" the host exclaimed.

And then, her phone started ringing off the hook. ""Oh nooooooo!" she groaned, counting the mounting voicemail messages. Hoda, who was visibly frustrated, continued to get calls throughout the segment.

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