09/09/2013 03:38 pm ET

Style Becoming Esquire Network Instead Of G4


The home of "Giuliana & Bill" and "Jerseylicious" is about to get a new image -- as a destination for men.

NBCUniversal -- which entered a partnership with Hearst -- will turn Style into the Esquire Network on Sept. 23. The original plan was to transform NBCUni’s male-skewing G4 into Esquire but the conglomerate decided to upend the female-loving Style instead.

Read more on EW