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Apple Event Live: How To Follow The Big iPhone Unveil As It Happens

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Apple event goes live at 10 a.m. PST (1 p.m. ET). | AP

At around 10 a.m. PST (1 p.m. ET), CEO Tim Cook will go on stage at Apple's Cupertino, Calif. headquarters to prove that the tech giant still has the mojo to make killer products. The company is widely expected to show off its new lines of iPhones -- a top-of-the-line "iPhone 5S" and a cheaper "iPhone 5C" -- which should go on sale in the coming weeks.

So where can an overcaffeinated Apple fanboy get up-to-the-millisecond coverage of the new gold-colored casings and fingerprint technology that could do away with passcodes? Your best bet is to watch the Apple event live on the company's website. If Apple decides not to livestream the event, as they have occasionally done in the past, USTREAM is a good place to look for unofficial livestreams from Cupertino.

In the absence of a video stream, The Verge, Engadget and Gizmodo historically have had great liveblogs. We'll also be liveblogging the event ourselves as it happens, which you can check out below. And of course, check out HuffPost Tech for full coverage of the every new product announced.

UPDATE: The event is over. Check out all of the coverage from HuffPost Tech below:

live blog

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Here are instructions from Quartz on how to download Apple's latest operating system iOS 7:

Don’t download iOS 7 today. You’re not a developer. If you were a developer, you’d already know how to download Apple’s newest mobile OS and you’d be making bank by building apps.

Read more from Quartz here:

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From HuffPostBiz's Mark Gongloff:

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If you want the latest on Apple's announcements straight from the company itself, click over to Apple's news release center. There are press releases on the iPhone 5S, 5C and more.

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From New York Magazine:

A handful of device makers have tried to make fingerprint-authentication happen for people who aren't shuffling around millions of dollars every day. And they've been greeted with a unified meh. Ordinary users, it seems, would rather type in a passcode than fiddle with a fingerprint scanner, even if it means their information is more easily accessed by people who aren't them.

Read more from NYMag here.

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Apple announced that iTunes Radio will be available with iOS 7. From HuffPostTech:

Apple announced that its latest operating system iOS7 will include a livestreaming music service called Apple Radio, at its press conference Tuesday.

The service, which was announced in June, is expected to compete directly with Pandora, Spotify and others by providing users with custom stations created based on their music preferences, the ability to purchase a song they're listening to and more.

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HuffPostTech Tim Stenovec reports that famed singer Elvis Costello is at Apple's press event. Cool?

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From HuffPostTech:

The iPhone 5S will be the same size as its predecessor, the iPhone 5, with a 4-inch screen. Big screens are all the rage these days, and Apple is rumored to be working on phones with larger screens, but physically, the iPhone 5S looks very similar to last year's model.

The phone includes Apple's new A7 64-bit chip, and Apple describes the 5S as the "world's first and only smartphone" with a 64-bit chip. Phil Schiller, announcing the new phone, described the device's CPU and graphics as twice as fast in speed as the iPhone 5. The chip also packs a series of other performance and graphics enhancements. In addition to the A7, the phone includes the M7 motion coprocessor. The M7 "continuously measures motion data," and includes the phone's accelerometer, gyroscope and compass.

Read more here:

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Via Wired:

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The iPhone 5C is available for pre-order staring on Friday Sept. 13. Both phones will go on sale starting Sept. 20.

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Here's the difference in price between the two models launched today:

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From Yahoo! Tech:

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Here's a photo of Apple execs introducing the Apple 5S, via HuffPostTech's Tim Stenovec who is Cupertino.

5s

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Here's more info on the iPhone 5C via HuffPostTech:

The iPhone 5C is the first of its kind, coming a variety of bright colors rather than just white and black. It's casing is made of plastic, rather than the high-strength metal that protects its more expensive cousin, the iPhone 5S, which was also shown to the public in Cupertino. The 5C will be available in white, blue, green, rose and yellow.

"The entire back and sides are made from a single part," Phil Schiller, Apple's senior vice president of worldwide marketing, said at Tuesday's event. There are no seams, and the casing is made of polycarbonate reinforced with steel, and is described as "solid" and "dense" feeling.

Read more here:

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Check out this photo:

Comes in gold, silver and space grey.

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The iPhone 5C, dubbed the "cheaper iPhone" before its release is "unapologetically plastic," Apple exec Jony Ive told the crowd.

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Look!

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And here it is..

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Via NYTimes tech columnist David Pogue:

But let's be honest, we're all just waiting for the new iPhone.

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The new operating system will include an improved Siri and more:

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Now Apple execs are talking about the features of Apple's latest operating system iOS7, which the company announced at its last event in June.

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From MarketWatch:

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Around the Web

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