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09/10/2013 12:39 pm ET

USC Fans Chant 'Fire Kiffin;' Spread Message With Shirts, Fire Lane Graffiti (VIDEO/PHOTO)

USC fans have spoken. Lane Kiffin was serenaded with 'Fire Kiffin' chants from a restless crowd at the Coliseum on Saturday during the final minutes of the Trojans' upset loss to Washington State.

With less than two minutes remaining and the Cougars leading 10-7, the Trojans' head coach stood on the sidelines as thousands of fans called for his firing. Washington State ran out the clock and went on to pull off the upset.

WATCH VIDEO ABOVE

After the game, the "Fire Kiffin" t-shirt business went into overdrive and an old image of a bit creative graffiti outside of the Coliseum resurfaced on Twitter.

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