Apple announced that its latest operating system iOS7 will include a livestreaming music service called iTunes Radio, at its press conference Tuesday.

The service, which was announced in June, is expected to compete directly with Pandora, Spotify and others by providing users with custom stations created based on their music preferences, the ability to purchase a song they're listening to and more.

You've heard us say many times that music is deeply embedded in our DNA, Apple CEO Tim Cook said the media event in Cupertino, Calif. "We do really love music."

Music industry executives are hoping that Apple's service will make them more money by encouraging paid downloads -- a practice that's waned since the advent of live streaming services like Pandora, according to the Verge.

More news from Apple's big event:

Loading Slideshow...
  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Donald Mustard, CEO of Epic Games, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage about the camera quality during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. Apple’s latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be “the gold standard of smartphones” and reads your fingerprint. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage about the camera quality during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Tim Cook, CEO of Apple, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Tim Cook, CEO of Apple, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c and 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage about the camera quality during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage about the camera quality during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c and 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage about the camera quality during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. Apple’s latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be “the gold standard of smartphones” and reads your fingerprint. (AP Photo/Marcio Jose Sanchez)

  • Apple representatives demonstrate the new iPhone 5s during a new product announcement at Apple headquarters on Tuesday, Sept. 10, 2013, in Cupertino, Calif. Apple’s latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be “the gold standard of smartphones” and reads your fingerprint. (AP Photo/Marcio Jose Sanchez)



Loading Slideshow...
  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Apple Introduces Two New iPhone Models At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)

  • Apple Introduces New Two New iPhone Models At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)

  • Apple Introduces Two New iPhone Models At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)

  • Apple Introduces Two New iPhone Models At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)

  • Apple Introduces Two New iPhone Models At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)

  • Apple Introduces Two New iPhone Models At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)

  • Apple Introduces Two New iPhone Models At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)

  • Apple Introduces Two New iPhone Models At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)

  • Apple Introduces Two New iPhone Models At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)

  • Apple Introduces Two New iPhone Models At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c and 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c and 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Tim Cook, CEO of Apple, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Members of the media review the new iPhone 5c during a new product announcement at Apple headquarters on Tuesday, Sept. 10, 2013, in Cupertino, Calif. Apple’s latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be “the gold standard of smartphones” and reads your fingerprint.(AP Photo/Marcio Jose Sanchez)

  • Members of the media review the new iPhone 5c during a new product announcement at Apple headquarters on Tuesday, Sept. 10, 2013, in Cupertino, Calif. Apple’s latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be “the gold standard of smartphones” and reads your fingerprint.(AP Photo/Marcio Jose Sanchez)

  • Members of the media review the new iPhone 5c during a new product announcement at Apple headquarters on Tuesday, Sept. 10, 2013, in Cupertino, Calif. Apple’s latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be “the gold standard of smartphones” and reads your fingerprint.(AP Photo/Marcio Jose Sanchez)

  • Members of the media review the new iPhone 5c and 5s during a new product announcement at Apple headquarters on Tuesday, Sept. 10, 2013, in Cupertino, Calif. Apple’s latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be “the gold standard of smartphones” and reads your fingerprint.(AP Photo/Marcio Jose Sanchez)



live blog

Oldest Newest

Here are instructions from Quartz on how to download Apple's latest operating system iOS 7:

Don’t download iOS 7 today. You’re not a developer. If you were a developer, you’d already know how to download Apple’s newest mobile OS and you’d be making bank by building apps.

Read more from Quartz here:

Share this: tumblr

From HuffPostBiz's Mark Gongloff:

Share this: tumblr

If you want the latest on Apple's announcements straight from the company itself, click over to Apple's news release center. There are press releases on the iPhone 5S, 5C and more.

Share this: tumblr

From New York Magazine:

A handful of device makers have tried to make fingerprint-authentication happen for people who aren't shuffling around millions of dollars every day. And they've been greeted with a unified meh. Ordinary users, it seems, would rather type in a passcode than fiddle with a fingerprint scanner, even if it means their information is more easily accessed by people who aren't them.

Read more from NYMag here.

Share this: tumblr

Share this: tumblr

Apple announced that iTunes Radio will be available with iOS 7. From HuffPostTech:

Apple announced that its latest operating system iOS7 will include a livestreaming music service called Apple Radio, at its press conference Tuesday.

The service, which was announced in June, is expected to compete directly with Pandora, Spotify and others by providing users with custom stations created based on their music preferences, the ability to purchase a song they're listening to and more.

Share this: tumblr

HuffPostTech Tim Stenovec reports that famed singer Elvis Costello is at Apple's press event. Cool?

Share this: tumblr

From HuffPostTech:

The iPhone 5S will be the same size as its predecessor, the iPhone 5, with a 4-inch screen. Big screens are all the rage these days, and Apple is rumored to be working on phones with larger screens, but physically, the iPhone 5S looks very similar to last year's model.

The phone includes Apple's new A7 64-bit chip, and Apple describes the 5S as the "world's first and only smartphone" with a 64-bit chip. Phil Schiller, announcing the new phone, described the device's CPU and graphics as twice as fast in speed as the iPhone 5. The chip also packs a series of other performance and graphics enhancements. In addition to the A7, the phone includes the M7 motion coprocessor. The M7 "continuously measures motion data," and includes the phone's accelerometer, gyroscope and compass.

Read more here:

Share this: tumblr

Via Wired:

Share this: tumblr

The iPhone 5C is available for pre-order staring on Friday Sept. 13. Both phones will go on sale starting Sept. 20.

Share this: tumblr

Here's the difference in price between the two models launched today:

Share this: tumblr

Share this: tumblr

From Yahoo! Tech:

Share this: tumblr

Here's a photo of Apple execs introducing the Apple 5S, via HuffPostTech's Tim Stenovec who is Cupertino.

5s

Share this: tumblr

Share this: tumblr

Here's more info on the iPhone 5C via HuffPostTech:

The iPhone 5C is the first of its kind, coming a variety of bright colors rather than just white and black. It's casing is made of plastic, rather than the high-strength metal that protects its more expensive cousin, the iPhone 5S, which was also shown to the public in Cupertino. The 5C will be available in white, blue, green, rose and yellow.

"The entire back and sides are made from a single part," Phil Schiller, Apple's senior vice president of worldwide marketing, said at Tuesday's event. There are no seams, and the casing is made of polycarbonate reinforced with steel, and is described as "solid" and "dense" feeling.

Read more here:

Share this: tumblr

Share this: tumblr

Check out this photo:

Comes in gold, silver and space grey.

Share this: tumblr

Share this: tumblr

The iPhone 5C, dubbed the "cheaper iPhone" before its release is "unapologetically plastic," Apple exec Jony Ive told the crowd.

Share this: tumblr

Share this: tumblr

Share this: tumblr

Look!

Share this: tumblr

And here it is..

Share this: tumblr

Via NYTimes tech columnist David Pogue:

But let's be honest, we're all just waiting for the new iPhone.

Share this: tumblr

Share this: tumblr

Share this: tumblr

The new operating system will include an improved Siri and more:

Share this: tumblr

Now Apple execs are talking about the features of Apple's latest operating system iOS7, which the company announced at its last event in June.

Share this: tumblr

From MarketWatch:

Share this: tumblr