ENTERTAINMENT
09/12/2013 05:17 pm ET

Fiona Apple 'Pure Imagination' Cover Part Of Chipotle Ad Campaign On Farming

Here's Fiona Apple's cover of "Pure Imagination" from "Willy Wonka and the Chocolate Factory." The singer produced the track in conjunction with Chipotle, for a new ad campaign about the horrors of "processed food." The Chipotle website explains the video:

In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory.

Apple is no stranger to awesome covers -- she previously produced her own take on the Beatles' classic "Across the Universe" for the film "Pleasantville."

[via Vulture]

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