09/16/2013 04:16 pm ET

Are Latinos Turning Away From Traditional Media For Information?


NPR's Tell Me More with Michel Martin hosted a Google+ Hangout on air, focusing on "Emerging Latinos and Innovations."

Latinos are an emerging force in social media. According to the ratings company Nielsen, "Hispanic adults are 25 percent more likely to follow a brand and 18 percent more likely to follow a celebrity than the general online population."

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