CELEBRITY

Kim Kardashian Splits From Longtime Publicist

09/16/2013 02:26 pm ET | Updated Sep 17, 2013

Kim Kardashian has made a major change.

The Huffington Post confirmed the 32-year-old new mom just signed with Slate PR co-founder Ina Treciokas, after splitting with longtime publicist Jill Fritzo, who still represents the rest of the Kardashian family.

Sources told the New York Post that the reality star made the jump to new representation because she "wants to set herself apart from the Kardashian p.r. machine, and Kanye West advised her to build her own team.”

The move doesn't come as a shock, since the Kardashian-Jenner family and their reps currently have their hands full with Lamar Odom's alleged drug scandal. And as branding experts chimed in to say that Odom's reported drug problems could spell the end of the Kardashian empire as we know it, it's no surprise that Kim would take proactive measures to ensure the longevity of her own career.

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Kim Kardashian and Kanye West
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