Kim Kardashian has made a major change.
The Huffington Post confirmed the 32-year-old new mom just signed with Slate PR co-founder Ina Treciokas, after splitting with longtime publicist Jill Fritzo, who still represents the rest of the Kardashian family.
Sources told the New York Post that the reality star made the jump to new representation because she "wants to set herself apart from the Kardashian p.r. machine, and Kanye West advised her to build her own team.”
The move doesn't come as a shock, since the Kardashian-Jenner family and their reps currently have their hands full with Lamar Odom's alleged drug scandal. And as branding experts chimed in to say that Odom's reported drug problems could spell the end of the Kardashian empire as we know it, it's no surprise that Kim would take proactive measures to ensure the longevity of her own career.
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MIAMI BEACH, FL - DECEMBER 04: Kanye West (L) and Kim Kardashian attend DuJour Magazine's event to honor artist Marc Quinn at Delano South Beach Club on December 4, 2013 in Miami Beach, Florida. (Photo by Eugene Gologursky/Getty Images for DuJour Magazine)
Kim Kardashian Celebrates Her Birthday At Tao Nightclub
LAS VEGAS, NV - OCTOBER 26: Rapper Kanye West (L) and television personality Kim Kardashian arrive at the Tao Nightclub at The Venetian Las Vegas to celebrate Kardashian's 33rd birthday on October 26, 2013 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images,)
Kanye West, Kim Kardashian
Kanye West, left, and Kim Kardashian arrive to attend Givenchy's ready-to-wear Spring/Summer 2014 fashion collection, presented Sunday, Sept. 29, 2013 in Paris. (AP Photo/Zacharie Scheurer)
US musician Kanye West and partner Kim Kardashian pose prior to Givenchy 2014 Spring/Summer ready-to-wear collection fashion show, on September 29, 2013 in Paris. AFP PHOTO / PIERRE ANDRIEU (Photo credit should read PIERRE ANDRIEU/AFP/Getty Images)