In a new interview with New York magazine, Oprah recently admitted that one of OWN's problems was that it was "too serious."
The network's struggles have been well-documented since OWN launched in 2011. Over two years later though, the network has finally become profitable, with higher ratings and blockbuster interviews under its belt.
Oprah spoke to Vulture's Josef Adalian about turning the network around. When asked about the programming changes she made, she said:
I have a tendency to look at everything from the point of view of: What is going to be meaningful, and uplift people? That can become too stoic and too serious—which is the same issue I suffered with at the magazine in the beginning. It needed more humor. So we [began] looking for lighter fare. Welcome to Sweetie Pie’s works. Iyanla: Fix My Life was also a turning point. Having programming that was in alignment with the vision but also left the space to widen the lane for the vision. If it were up to me, I’d be doing [Winfrey’s Sunday talk show] Super Soul Sunday conversations all the time.
Oprah stepped in as CEO of the once-floundering network in 2011, and oversaw a gradual overhaul that included the cancellation of Rosie O'Donnell's talk show and the addition of "Oprah's Next Chapter." The interview show — which has featured Oprah sitting down with Lance Armstrong and Rihanna, among others — has especially been a boon to the network's ratings.