The latest installment in Rihanna's ongoing ad campaign with Budweiser is an eleven minute documentary about the singer. The clip, called "Half of Me," details Rihanna's close relationship with her fans, who call themselves the "Navy." Representatives of the Navy are shown reflecting on the singer, their kinship to one another as members of her fan base, and the ways Rihanna has enriched their lives. Named after a bonus track from Rih's "Unapologetic" album, "Half of Me" made its official debut this week.