For its latest series, "Today" ventured into maternity wards across the country to talk to new mothers and even broadcast births live on-air.
The show kicked off a new week-long feature examining what it is like having and raising babies today. On Monday, one "Today" correspondent was there in the delivery room as a mother just gave birth, and held up a "Today" onesie for the baby. Later on in the show, other correspondents spoke to a woman who had recently given birth and another woman who was in labor.
"Can you believe that?" Matt Lauer marveled in amazement on Monday. "You've just given birth to a baby and the cameras are there for the entire country and you turn and say 'Hi'?"
We can't really believe it either.