If you've seen the awesomely weird viral video for "What Does the Fox Say?" by Norwegian comedy duo Ylvis, you know better than to ever ask that question again.

Now, Abercrombie has taken it upon themselves to give the world the "Fox" cover it never asked for. Naturally, its version incorporates far more shirtless men than the original.

The retail brand that thinks it's synonymous with cool has been besieged by haters lately, thanks to its discriminatory dress codes and exclusionary ideology. Not to mention losing favor among teens, its viral-video-loving target demographic. Do you think this bizarre testament to pop culture will help to heal Abercrombie's damaged image, or only earn the brand more criticism?

[H/T Adweek]

Better yet, what does the model say?

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  • Andew Cooper

    This <a href="http://www.huffingtonpost.com/2013/01/28/diet-coke-commercial-andrew-cooper_n_2566763.html">Diet Coke commercial</a> provided Cooper with a breakout live-action role.

  • Tyson Beckford

    Discovered in 1992, Beckford's a veteran poser by now. He went on to co-host Bravo's "Make Me A Supermodel."

  • David Gandy

    <a href="http://www.huffingtonpost.com/2012/06/18/david-gandy-on-gisele-kat_n_1606907.html">Famously outspoken</a>, Gandy's been in ads for Dolce & Gabbana.

  • Matthew Terry

    In <a href="http://www.huffingtonpost.com/2013/02/03/calvin-klein-super-bowl-commercial-matthew-terry_n_2612921.html">this Calvin Klein ad that aired during the Super Bowl</a>, it's hard to keep your attention on the product and off the abs.

  • David Beckham

    Everyone's favorite footballer certainly can <a href="http://www.huffingtonpost.com/2013/01/19/david-beckham-h-m-ad-underwear-spring-summer-2013_n_2511163.html">multitask</a>.

  • Baptiste Giabiconi

    The face of Chanel and Fendi was once an accessory for <a href="http://www.huffingtonpost.com/2012/03/19/katy-perry-baptiste-giabiconi_n_1365679.html">Katy Perry</a>.

  • Brad Kroenig

    Kroenig dropped a soccer scholarship to model for Abercrombie & Fitch, and he now counts Karl Lagerfeld among his biggest fans.

  • Rob Evans

    This British-bred beauty <a href="http://www.huffingtonpost.com/2012/05/17/americas-next-top-model-n_n_1524091.html">judged America's Next Top Model's Cycle 19</a>.

  • River Viiperi

    This face might be familiar from campaigns for American Eagle, Calvin Klein, Armani Exchange and Versace for H&M.

  • Harry Goodwins

    Goodwins has walked in runway shows for DKNY, Calvin Klein and Viktor & Rolf.

  • Sean O'Pry

    O'Pry was <a href="http://www.nytimes.com/video/2008/06/19/style/1194817121494/the-next-top-male-model.html">scouted from his prom photos</a>. We wish we could have been his date.

  • Simone Nobili

    Nobili left school in Milan to debut at Alexander McQueen's runway show in January 2011. Since, he's been in a Giorgio Armani film with Karolina Kurkova and stripped down to skivvies for Moschino.

  • Bastiaan van Gaalen

    He's been in Hugo Boss and Daks ads and walked the runway at Damir Doma. Pictured here in a campaign for Pierre Balmain.

  • Benjamin Eidem

    This Swedish model recently appeared in Lacoste's pre-fall lookbook, and walked a slew of shows for spring, including Gucci, Belstaff, Bottega Veneta and Rag + Bone.

  • Clement Chabernaud

    Described by <a href="http://clementchabernaud-daily.tumblr.com/">one devoted tumblr</a> as a "Flawless French F--k." That pretty much covers it.

  • David Agbodji

    Togo-born Agbodji has been featured in V Man and Vogue Hommes Japan.

  • Florian Van Bael

    Belgian Van Bael <a href="http://models.com/newfaces/modeloftheweek/5925">has a thing for shoes</a>. We'd take him shopping any day.

  • Janice Ancens

    We've seen this lovely Latvian in print campaigns for Balmain Homme, Dior Homme and Belstaff.

  • Paolo Anchisi

    Anchisi teaches us that good looks are indeed genetic--his mom, Lynn Koester, is a model, too.

  • Robin Ahrens

    Ahrens, like many, was scouted on the street. This past season, the German model walked in runway shows for Hermes, Mugler, Givenchy and Prada, among others.

  • Simon Nessman

    This Canadian's been in ads ranging from Gap to Galliano, and everywhere in between.

  • Zhao Lei

    Lei walked in runway shows for Giorgio Armani, Ferragamo and Missoni this past season.

  • Exclusive: These Male Models Get 'Built'

    Style's newest docu-series, Built (about male models / handymen), premieres January 28 at 9 p.m. on Style.

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