MEDIA
09/24/2013 02:20 pm ET | Updated Nov 24, 2013

Considering the Client-Agency Creative Partnership

MLB Advanced Media

Advertising Week kicked off Monday with the usual bevy of panels and events throughout midtown Manhattan. I had hoped on attending several of the talks, but, as is often the case, work found of way of altering my plans and my schedule. But I was able to make one session, and it was one I'm glad I caught because it touched on a subject I don't often hear discussed. Entitled Unlocking Client Creativity, the panel, moderated by Jennifer Rooney, CMO, Network Editor, Forbes, focused on how agencies and brands can work together for greater creative output.

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