Jay Z, Barneys Link Up For 2013 'A New York Holiday' Campaign

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JAYZ
LONDON, UNITED KINGDOM - JULY 13: Jay-Z performs on day 2 of the Yahoo! Wireless Festival at Queen Elizabeth Olympic Park on July 13, 2013 in London, England. (Photo by Joseph Okpako/Getty Images) | Getty

Two years ago, Barneys turned into Lady Gaga's playground for the holidays. Last year, the retailer went head-to-toe Disney. This year, Barneys is going home for Christmas with... Jay Z?

Yep, the luxury store is moving in a new direction for its annual holiday campaign. Women's Wear Daily reports that Barneys is partnering with Jay Z for "A New York Holiday," a Christmastime promotion that will include limited-edition products by designers such as Lanvin, Balenciaga, Balmain, Rick Owens and Proenza Schouler. 25 percent of sales from the collection will go to Jay's Shawn Carter Scholarship Foundation.

All the designers worked with Jay Z on the items, making it Hova's first real foray into the fashion world. The collection includes a wide array of items, most of which are high-end, like a leather backpack, an alligator-strap watch, a cashmere blanket and a cotton t-shirt. Prices range from $70 to $33,900 for that fancy timepiece.

Barneys will release the collection online and in store windows on November 20. Here's hoping the offerings receive more praise than those in friend and fellow throne-watcher Kanye West's high-end designer collaboration with A.P.C. And if it doesn't? Well, it will probably still sell -- just look how quickly Yeezy's $280 sweatshirts sold out.

Learn more about "A New York Holiday" and see images of the collection at WWD.

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