BLACK VOICES
09/26/2013 11:17 am ET Updated Sep 26, 2013

Taraji P. Henson Teams Up With Jergens To Prove Once Again That Black Don't Crack (With A Little Help)

Black don't crack, right? Well, kind of.

"You have to take care of your skin. You just can't assume 'I'm black, I don't crack.' No, if you don't take care of it you will crack," Taraji P. Hensen told The Huffington Post.

That's just one of the many reasons that the "Think Like A Man" actress has teamed up with Jergens to promote the brand's new shea butter line.

The beauty company is working closely with the Global Shea Alliance to insure the nearly 16 million African women who harvest shea nuts are able to enjoy economic empowerment and independence through their trade.

"So many people go to Africa and they take, take, take. It's very rare when someone comes in to give to the people," Taraji, whose maternal ancestors are from Cameroon, said.

And Jergens is just one of the many companies -- including Shea Moisture, Carol's Daughter, Cantu and L'occitane -- that are harnessing the shea nut's beauty, global and economic benefits. The product is so important that there's even an American Shea Butter Institute. Seriously.

Watch the video above called "Women's Gold: The Empowering Story of Shea Butter," which is narrated by Taraji, for a closer look at shea butter's amazing impact.

...And here's just a little more proof that black don't crack in the slideshow below.

PHOTO GALLERIES
The "Black Don't Crack" Gallery
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