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MSNBC's Promo For Alec Baldwin's 'Up Late' (VIDEO)

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MSNBC used some tongue-in-cheek humor in its first promo for Alec Baldwin's new show "Up Late."

"Responding to criticism, MSNBC has turned to a man who can restore balance to an unbalanced network," Ed Schultz joked. "A man who values reason over passion."

The ad poked fun at Baldwin's history of kerfuffles, which include Twitter rants and scuffles with the media.

(h/t Daily Intelligencer)