South By Southwest is already a one-stop shop for the latest music, film and interactive properties, and next year the festival will expand to sports as well. Organizers announced SXSports on Tuesday, a new component of the yearly festival of cool that will occur from March 7, 2014 through March 9, 2014.

"The world of sports truly hits the sweet spot of SXSW, the vital intersection of entertainment and technology, and we intend to approach it with the same forward-thinking and culturally relevant perspective we shine on all of our events," Rebecca Feferman, Head of Film Media Relations & Programmer, said in a press release. "We can't wait to connect the sports world with our passionate audience of early adopters, culture nuts, digital creatives, and so much more."

Part of the inaugural event will include a conversation between ESPN columnist and Grantland founder Bill Simmons and FiveThirtyEight.com founder Nate Silver. More information on the event can be found at the South By Southwest official website. Full press release details are below.

Further evolving its mission to foster the nexus of creative industries, innovation and business, SXSW announces SXsports, a new component of the annual event for 2014. The sports-focused track will be Convergent and open to all Interactive and Film registrants, and take place Friday, March 7 - Sunday, March 9, 2014 in Austin, Texas. SXsports will incorporate film screenings and panel elements, and touch on all aspects of sports through the SXSW lens of culture, media and innovation. Featured Sessions anchoring the inaugural SXsports include Opening Featured Speaker Peter Guber, Chairman of Mandalay Sports Media, and Grantland’s Bill Simmons in conversation with Nate Silver of FiveThirtyEight, along with a handful of exciting panels that exemplify just a taste of the final program. For more information, visit http://sxsw.com/sxsports.

“The world of sports truly hits the sweet spot of SXSW, the vital intersection of entertainment and technology, and we intend to approach it with the same forward-thinking and culturally relevant perspective we shine on all of our events,” said Rebecca Feferman, Head of Film Media Relations & Programmer. “We can’t wait to connect the sports world with our passionate audience of early adopters, culture nuts, digital creatives, and so much more.”

SXsports will be highly curated and intimate, with a portion of sessions received through the PanelPicker submission process (http://panelpicker.sxsw.com). Additional conference programming will be announced in November, with related film screenings announced as part of the official SXSW Film program in early February 2014. Preliminary sessions announced today include:

Media & The Personal Brand - ESPN, Grantland & 538
Bill Simmons (ESPN Columnist, Special Contributor and Editor-in-Chief of Grantland.com; ABC/ESPN NBA Analyst) & Nate Silver (Statistician, Author and Founder of FiveThirtyEight)
Hunting for Elephants: Creating Enterprise Value in Sports Media
Peter Guber (Chairman, Mandalay Sports Media)
Arena vs. Couch: The Battle of Game Day Experience
Bryan Srabian (San Francisco Giants), Jordan Maleh (University of Michigan), Bob Morgan (SportStream)
The End Game: Storytelling Through Sports
Panelists TBA
The Printed Athlete: Sports Embraces 3D Printing
Jeff Beckham (Jeff Beckham) & Mike Vasquez (Tribal Sciences)
Innovation in Big-Time College Football
Kliff Kingsbury (Texas Tech University) & George Schroeder (USA TODAY)

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  • Joseph Gordon-Levitt

    Joseph Gordon-Levitt arrives at a screening of "Don Jon's Addiction at the SXSW Film Festival, on Monday, March 11, 2013 in Austin, Texas. (Photo by Jack Plunkett/Invision/AP Images)

  • Tony Danza

    Tony Danza arrives at a screening of "Don Jon's Addiction at the SXSW Film Festival, on Monday, March 11, 2013 in Austin, Texas. (Photo by Jack Plunkett/Invision/AP Images)

  • Joseph Gordon-Levitt

    Joseph Gordon-Levitt arrives at a screening of "Don Jon's Addiction at the SXSW Film Festival, on Monday, March 11, 2013 in Austin, Texas. (Photo by Jack Plunkett/Invision/AP Images)

  • Brie Larson

    Brie Larson arrives at a screening of "Don Jon's Addiction at the SXSW Film Festival, on Monday, March 11, 2013 in Austin, Texas. (Photo by Jack Plunkett/Invision/AP Images)

  • In this photo taken Sunday, March 10, 2013, Willie Nelson walks the red carpet at the Paramount for the opening of "When Angels Sing" during the SXSW Film Festival in Austin, Texas. (AP Photo/American-Statesman, Deborah Cannon)

  • Harry Connick Jr.

    In this photo taken Sunday, March 10, 2013, Harry Connick Jr. is interviewed on the red carpet at the Paramount for the opening of "When Angels Sing" during the SXSW Film Festival in Austin, Texas. (AP Photo/American-Statesman, Deborah Cannon)

  • Shaquille O'Neal

    Former NBA basketball great Shaquille O'Neal talks with Brian Solis at the South By Southwest Interactive Festival on Monday, March 11, 2013 in Austin, Texas. (AP Photo/Statesman.com, Deborah Cannon)

  • Solange Knowles

    This March 10, 2013 image released by Raptor House shows Solange Knowles performing at the Nokia Music and Verizon Wireless present Solange at Roc Nation / Raptor House late night at Arlyn Studios in Austin, Texas. (AP Photo/Raptor House, Spencer Selvidge)

  • Rachel Korine

    Rachel Korine arrives at the U.S. premiere of "Spring Breakers" at the SXSW Film Festival, on Sunday, March 10, 2013, in Austin, Texas. (Photo by Jack Plunkett/Invision/AP Images)

  • Rachel Korine

    Rachel Korine arrives at the U.S. premiere of "Spring Breakers" at the SXSW Film Festival, on Sunday, March 10, 2013, in Austin, Texas. (Photo by Jack Plunkett/Invision/AP Images)

  • Harmony Korine

    Harmony Korine arrives at the U.S. premiere of "Spring Breakers" at the SXSW Film Festival, on Sunday, March 10, 2013, in Austin, Texas. (Photo by Jack Plunkett/Invision/AP Images)

  • Ashley Benson

    Ashley Benson arrives at the U.S. premiere of "Spring Breakers" at the SXSW Film Festival, on Sunday, March 10, 2013, in Austin, Texas. (Photo by Jack Plunkett/Invision/AP Images)

  • James Franco

    James Franco arrives at the U.S. premiere of "Spring Breakers" at the SXSW Film Festival, on Sunday, March 10, 2013, in Austin, Texas. (Photo by Jack Plunkett/Invision/AP Images)

  • Selena Gomez

    Selena Gomez arrives at the U.S. premiere of "Spring Breakers" at the SXSW Film Festival, on Sunday, March 10, 2013, in Austin, Texas. (Photo by Jack Plunkett/Invision/AP Images)

  • Selena Gomez

    Selena Gomez arrives at the U.S. premiere of "Spring Breakers" at the SXSW Film Festival, on Sunday, March 10, 2013, in Austin, Texas. (Photo by Jack Plunkett/Invision/AP Images)

  • Selena Gomez, Rachel Korine

    Selena Gomez, right, and Rachel Korine arrive at the U.S. premiere of "Spring Breakers" at the SXSW Film Festival, on Sunday, March 10, 2013 in Austin, Texas. (Photo by Jack Plunkett/Invision/AP Images)

  • "Don Jon's Addiction" Q&A - 2013 SXSW Music, Film + Interactive Festival

    AUSTIN, TX - MARCH 11: (L-R) Rebecca Feferman of SXSW, director Joseph Gordon-Levitt, producer Ram Bergman, actress Brie Larson and actor Tony Danza speak after the film 'Don Jon's Addiction' during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 11, 2013 in Austin, Texas. (Photo by Michael Buckner/Getty Images for SXSW)

  • "Don Jon's Addiction" Q&A - 2013 SXSW Music, Film + Interactive Festival

    AUSTIN, TX - MARCH 11: Director Joseph Gordon-Levitt speaks to introduce the film 'Don Jon's Addiction' during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 11, 2013 in Austin, Texas. (Photo by Michael Buckner/Getty Images for SXSW)

  • "Don Jon's Addiction" Q&A - 2013 SXSW Music, Film + Interactive Festival

    AUSTIN, TX - MARCH 11: Director Joseph Gordon-Levitt speaks to introduce the film 'Don Jon's Addiction' during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 11, 2013 in Austin, Texas. (Photo by Michael Buckner/Getty Images for SXSW)

  • "Don Jon's Addiction" Greenroom Photo Op - 2013 SXSW Music, Film + Interactive Festival

    AUSTIN, TX - MARCH 11: Director Joseph Gordon-Levitt (L) and actress Brie Larson attend the Green Room Photo Op for 'Don Jon's Addiction' during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 11, 2013 in Austin, Texas. (Photo by Michael Buckner/Getty Images for SXSW)

  • "Don Jon's Addiction" Red Carpet Arrivals - 2013 SXSW Music, Film + Interactive Festival

    AUSTIN, TX - MARCH 11: Actress Brie Larson arrives to the screening of 'Don Jon's Addiction' during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 11, 2013 in Austin, Texas. (Photo by Michael Buckner/Getty Images for SXSW)

  • "Don Jon's Addiction" Red Carpet Arrivals - 2013 SXSW Music, Film + Interactive Festival

    AUSTIN, TX - MARCH 11: Director Joseph Gordon-Levitt \arrives to the screening of 'Don Jon's Addiction' during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 11, 2013 in Austin, Texas. (Photo by Michael Buckner/Getty Images for SXSW)

  • "Don Jon's Addiction" Red Carpet Arrivals - 2013 SXSW Music, Film + Interactive Festival

    AUSTIN, TX - MARCH 11: Actor Tony Danza arrives to the screening of 'Don Jon's Addiction' during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 11, 2013 in Austin, Texas. (Photo by Michael Buckner/Getty Images for SXSW)

  • "Snap" Cast Dinner With Nikki Reed Hosted By The Samsung Galaxy Experience - SXSW 2013

    AUSTIN, TX - MARCH 11: Actors Nikki Reed and Thomas Dekker attend the 'Snap' cast dinner hosted by The Samsung Galaxy Experience at SXSW 2013 on March 11, 2013 in Austin, Texas. (Photo by John Sciulli/Getty Images for Samsung)

  • "Snap" Cast Dinner With Nikki Reed Hosted By The Samsung Galaxy Experience - SXSW 2013

    AUSTIN, TX - MARCH 11: Actress Nikki Reed attends the 'Snap' cast dinner hosted by The Samsung Galaxy Experience at SXSW 2013 on March 11, 2013 in Austin, Texas. (Photo by John Sciulli/Getty Images for Samsung)

  • "Snap" Cast Dinner With Nikki Reed Hosted By The Samsung Galaxy Experience - SXSW 2013

    AUSTIN, TX - MARCH 11: Actor Thomas Dekker attends the 'Snap' cast dinner with Nikki Reed hosted by The Samsung Galaxy Experience at SXSW 2013 on March 11, 2013 in Austin, Texas. (Photo by John Sciulli/Getty Images for Samsung)

  • "Don Jon's Addiction" Greenroom Photo Op - 2013 SXSW Music, Film + Interactive Festival

    AUSTIN, TX - MARCH 11: Actress Brie Larson (L) and actor Tony Danza attend the Green Room Photo Op for 'Don Jon's Addiction' during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 11, 2013 in Austin, Texas. (Photo by Michael Buckner/Getty Images for SXSW)

  • "Don Jon's Addiction" Greenroom Photo Op - 2013 SXSW Music, Film + Interactive Festival

    AUSTIN, TX - MARCH 11: Actor Tony Danza, actress Brie Larson and director Joseph Gordon-Levitt attend the Green Room Photo Op for 'Don Jon's Addiction' during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 11, 2013 in Austin, Texas. (Photo by Michael Buckner/Getty Images for SXSW)

  • "Spring Breakers" Greenroom Photo Op - 2013 SXSW Music, Film + Interactive Festival

    AUSTIN, TX - MARCH 10: (L-R) Actress Selena Gomez, actress Rachel Korine, director Harmony Korine and actress Ashley Benson attend the green room for 'Spring Breakers' during the 2013 SXSW Music, Film + Interactive Festival' at the Paramount Theatre on March 10, 2013 in Austin, Texas. (Photo by Michael Buckner/Getty Images)

  • Warner Bros. TV At The 2013 SXSW Music, Film + Interactive Festival - Night 2

    AUSTIN, TX - MARCH 10: Ian Somerhalder poses at the Warner Brothers TV 2013 SXSW party on March 10, 2013 in Austin, Texas. (Photo by Tim Mosenfelder/Getty Images)

  • Warner Bros. TV At The 2013 SXSW Music, Film + Interactive Festival - Night 2

    AUSTIN, TX - MARCH 10: Ian Somerhalder poses at the Warner Brothers TV 2013 SXSW party on March 10, 2013 in Austin, Texas. (Photo by Tim Mosenfelder/Getty Images)

  • "Spring Breakers" Red Carpet Arrivals - 2013 SXSW Music, Film + Interactive Festival

    AUSTIN, TX - MARCH 10: Actress Selena Gomez arrives at the premiere of 'Spring Breakers' during the 2013 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 10, 2013 in Austin, Texas. (Photo by Michael Buckner/Getty Images for SXSW)

  • "Spring Breakers" Greenroom Photo Op - 2013 SXSW Music, Film + Interactive Festival

    AUSTIN, TX - MARCH 10: (L-R) Actress Selena Gomez, actress Rachel Korine, director Harmony Korine, actress Ashley Benson and actor James Franco attend the green room for 'Spring Breakers' during the 2013 SXSW Music, Film + Interactive Festival' at the Paramount Theatre on March 10, 2013 in Austin, Texas. (Photo by Michael Buckner/Getty Images)

  • "Downloaded" World Premiere - 2013 SXSW Music, Film + Interactive Festival

    AUSTIN, TX - MARCH 10: Napster Founder Shawn Fanning (L) and director Alex Winter attend the World Premiere of 'Downloaded' during the 2013 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 10, 2013 in Austin, Texas. (Photo by Michael Buckner/Getty Images for SXSW)

  • "Downloaded" World Premiere - 2013 SXSW Music, Film + Interactive Festival

    AUSTIN, TX - MARCH 10: Director Alex Winter attends the World Premiere of 'Downloaded' during the 2013 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 10, 2013 in Austin, Texas. (Photo by Michael Buckner/Getty Images for SXSW)

  • "Spring Breakers" Red Carpet Arrivals - 2013 SXSW Music, Film + Interactive Festival

    AUSTIN, TX - MARCH 10: Actress Selena Gomez arrives at the premiere of 'Spring Breakers' during the 2013 SXSW Music, Film + Interactive Festival at Paramount Theatre on March 10, 2013 in Austin, Texas. (Photo by Michael Buckner/Getty Images for SXSW)