Huffpost Style

This Terrifying Paul Smith Underwear Ad Will Send Shivers Down Your Spine (VIDEO)

Posted: Updated:
Print

It's nerve-wracking enough to strip down to your underwear on camera. Now imagine doing it thousands of feet in the air while balancing on a rope stretched between two icy cliffs.

Luckily Paul Smith's latest models, Antoine Moineville and Tancrède Melet, were totally cool with it. The two adrenaline junkies climbed the French Alps with director Sébastien Montaz-Rosset, who filmed them goofing around and stripping down to their Paul Smith skivvies for the British brand's latest ad.

The guys' athletic figures and the cute boxer-briefs are pretty impressive; but what will really take your breath away is the view... and how perilously close they come to falling over and over again. We literally stopped breathing while watching this.

Check it out in the video above and, when you're done clutching your chest and hitting "Rewatch," head over to PaulSmith.co.uk to learn more.

underwear ad

paul smith underwear ad

paul smith ad

More ads that got noticed:

Close
Banned Ads (NSFW)
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Want more? Be sure to check out HuffPost Style on Twitter, Facebook, Tumblr, Pinterest and Instagram at @HuffPostStyle.

Around the Web

Climbers-Turned-Models Walk Tightrope Over Swiss Alps In Only Underwear ...

Paul Smith Underwear Gets Elevated - The Underwear Expert