Buying a new smartphone can be difficult. Make the wrong decision on your new phone or carrier and you could be stuck for two years with something that just doesn’t work for you. With smartphones outselling feature phones for the first time in 2013, a new wave of consumers are facing a daunting decision about their first smartphone. To gain insight into this important decision, AOL’s new research study, Crossroads: The Smartphone Path to Purchase, looks at how consumers approach buying their new smartphone.
Understanding Consumers at a Crossroads: Buying a Smartphone