We had a good laugh when Gwyneth Paltrow debuted Goop's first-ever exclusive clothing item: a white t-shirt priced at $90. The shirt, which kicked off her "Goop Collection," was created by Kain Label to be sold exclusively on Goop.com.
That was July 2012, and since then Gwyn has been slowly rolling out more pricey, Goopy pieces. But recently we took a look and noticed something: The Goop Collection is actually good. Like, really good. The offering is currently at 37 items and growing every day, including a black pleated leather skirt by Alice & Olivia, soft burnout tees by Monrow, premium denim from MiH Jeans and a hunter green embellished sweatshirt by Matthew Williamson that we can't stop obsessing over.
Sure, the prices are high -- this isn't H&M or Zara range, but rather for the Net-A-Porter.com shopper. Some of the casual t-shirts are $60, while our beloved Matthew Williamson sweatshirt is $845 (can you hear us crying?). But most importantly, the selection of clothing is excellent.
Many have mocked Gwyneth for her pristine, impossibly perfect lifestyle; but admittedly, that kind of life can only be achieved by someone with great taste. And Gwyn, for one, has fabulous taste.
It's Friday, so we recommend taking your hard-earned cash (or at least your curiosity) and heading over to Goop.com to check out your new favorite shopping site. Happy browsing!
Some of our favorite Goop Collection pieces:
Now we can all look like her:
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