10/07/2013 01:25 pm ET Updated Oct 07, 2013

'Once Upon A Time In Wonderland' Promo Goes Hilariously Wrong (VIDEO)

Sometimes, TV promos go wrong. Hilariously wrong.

Such was the case Sunday night during an episode of ABC's "Once Upon A Time," which is getting ready to launch its "Alice in Wonderland"-themed spinoff, "Once Upon A Time In Wonderland."

As Ginnifer Goodwin uttered the line, "You're searching for something powerful enough to vanquish the queen," an animated White Rabbit appeared on screen, and drew an unfortunately-placed "rabbit hole" around her crotch.

Watch for yourself below:

Goodwin had fun with the gaffe on Twitter.

The "OUAT" creators joked with EW about the situation. “We’re grateful ABC is spending so much time promoting both shows, but it was an interesting cross-promotion,” Adam Horowitz said.

h/t: Gawker. Video via Instagram user russfrushtick.

"Once Upon a Time" airs Sundays, 8 p.m. ET on ABC. "Once Upon a Time In Wonderland" premieres Thursday, 8 p.m. ET on ABC.

Once Upon a Time
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