In a new series of ads for the Dodge Durango, Ron Burgundy (as played by Will Ferrell) shills for the 2014 model of the car. This is important for two reasons: One, the more "Anchorman" in the world, the better. And two, it's a rare movie tie-in that's actually funny.

In fact, the ads are hardly about the new Durango at all. The spots that have aired so far mostly feature the clueless 1970s news anchor boasting about the space of the glove compartment (it can "comfortably fit two turkey sandwiches, or 70 packs of gum!"). Dodge, smartly, seems to be more interested in attaching themselves to the Ron Burgundy brand before the release of the highly anticipated "Anchorman: The Legend Continues" in December.

It should come as no surprise that Ferrell himself, as well as his co-conspirator Adam McKay and the rest of their team at Funny Or Die, worked on these commercials. The actor is no stranger to unorthodox approaches to advertising: He memorably starred in a series of Milwaukee's Best commercials that only aired in local markets, and later, in Sweden, reportedly just for the fun of it.

Check out Ferrell's Dodge commercials below.







Also on HuffPost:

Loading Slideshow...
  • Anderson Cooper

    Anderson loses it when talking about "Dyngus Day."

  • Bad Start

    Apparently a joke during the commercial break started this.

  • Letterman Keeps Them Laughing

    Mika Brzenzinski can't stop laughing after watching a bit from "The Late Show With David Letterman."

  • Trying So Hard

    British journalist Richard Whiteley isn't immune to sporadic laughing fits.

  • Diversify Her Portfolio

    Those three words were hilarious to this laughing news anchor.

  • Bad Timing

    It's generally not a good idea to have a laughing fit when discussing a story like this one.

  • Laughing Crescendo

    He tries to hold the laughter in, but it gets out in the end.

  • Anderson Cooper (Again)

    Poor Anderson can't hold in his laughter when discussing Gerard Depardieu's public urination story.

  • German Laughing Fit

    Germans are not immune to laughing fits.