It blankets the Golden Gate Bridge, shocks unsuspecting tourists, garners thousands of followers on social media, and now, it’s a beer.

The Scottish duo from the new Esquire Network show "Brew Dogs" concocted an inhalable vaporized beer that both uses and mimics San Francisco’s most mysterious attraction: the fog.

To create what one "Brew Dogs" host called the “beer that started as fog and will finish as fog,” the duo set up fog-harnessing nets in the Marin Headlands just north of the Golden Gate Bridge, collecting the fog in its liquid state in buckets to be used as brewing water.

Next, they paid a visit to Le Whaf, a company that turns liquids into flavor-filled clouds. The show’s hosts remarked on how well the foggy form brought out the coffee, whiskey and tea flavors of the beer without any of the alcohol taste. But the fun of breathing in beer comes at the cost of its buzz -- reviews of Le Whaf note that it nulls all of the effects of alcohol.

However, health officials have warned against other alcohol-vaporizing contraptions that do intoxicate users because of how strong the alcohol is and how quickly it enters the bloodstream.


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  • 1. Bud Light

    Cases sold: 269,135,600 Average price per case: $20.26 Total sales: $5,452,052,000

  • 2. Budweiser

    Cases sold: 101,760,300 Average price per case: $20.21 Total sales: $2,056,722,000

  • 3. Coors Light

    Cases sold: 101,651,900 Average price per case: $19.85 Total sales: $2,017,366,000

  • Miller Lite

    Cases sold: 86,678,030 Average price per case: $19.80 Total sales: $1,716,281,000

  • Natural Light

    Cases sold: 72,036,540 Average price per case: $15.41 Total sales: $1,110,150,000

  • Busch Light

    Cases sold: 49,320,380 Average price per case: $14.96 Total sales: $737,926,300

  • Busch

    Cases sold: 43,696,500 Average price per case: $15.39 Total sales: $672,443,100

  • Michelob Ultra Light

    Cases sold: 43,696,500 Average price per case: $15.39 Total sales: $672,443,100

  • Miller High Life

    Cases sold: 32,215,610 Average price per case: $15.49 Total sales: $499,148,300

  • Keystone Light

    Cases sold: 32,654,530 Average price per case: $14.71 Total sales: $480,261,800

  • Natural Ice

    Cases sold: 24,161,730 Average price per case: $14.91 Total sales: $360,287,600

  • Bud Light Lime

    Cases sold: 11,354,010 Average price per case: $25.91 Total sales: $294,227,200

  • Ice House

    Cases sold: 14,545,810 Average price per case: $16.20 Total sales: $235,627,900

  • Pabst Blue Ribbon

    Cases sold: 14,690,570 Average price per case: $15.89 Total sales: $233,392,000

  • Bud Ice

    Cases sold: 13,535,730 Average price per case: $17.05 Total sales: $230,767,400

  • Yuengling Traditional Lager

    Cases sold: 10,036,280 Average price per case: $21.89 Total sales: $219,679,200

  • Bud Light Platinum Lager

    Cases sold: 7,285,657 Average price per case: $26.31 Total sales: $191,701,900

  • Steel Reserve High Gravity Lager

    Cases sold: 9,660,888 Average price per case: $18.29 Total sales: $176,728,700

  • Blue Moon Belgian White Ale

    Cases sold: 5,215,089 Average price per case: $31.01 Total sales: $161,708,100

  • Coors

    Cases sold: 7,635,134 Average price per case: $19.25 Total sales: $147,010,300