Huffpost Gay Voices

Betty Crocker Supports Gay Families In Heartwarming Video

Posted: Updated:

What a sweet surprise, and just in time for National Coming Out Day!

Betty Crocker released a heartwarming video today showcasing not only the company's support for lesbian, gay, bisexual and transgender individuals, but a commitment to highlighting and celebrating the diversity of families. The video is a part of Betty Crocker's new Families Project, an initiative that seeks to evidence the ways in which not all families are the same but the idea of a family is merely defined by love.

"By showcasing diverse families and continuing their strong support of LGBT families, Betty Crocker is helping to show Americans that the key ingredient to a family is simply love," GLAAD spokesperson Wilson Cruz said in an email statement. "On National Coming Out Day GLAAD joins Betty Crocker in celebrating out and proud LGBT people and their families around the country."

Earlier this year, Betty Crocker officials solidified their stance on LGBT issues by donating wedding cakes to the first gay couples to tie the knot after Minnesota passed marriage equality legislation.

Check out the video above!

Also on HuffPost:

Close
25 LGBT-Friendly Products & Companies Targeted By Boycotters
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Suggest a correction

Around the Web

Perkins: Boycott Betty Crocker For Baking Wedding Cakes For Gay ...

FRC: Boycott Betty Crocker for baking wedding cakes for gay couples

Betty Crocker same-sex marriage support: Risky but smart

Betty Crocker Gets on Gay-Affirming Bandwagon With Free Wedding ...

If Betty Crocker Can Feature Gay People, Why Can't Barilla?

Tony Perkins: Boycott Betty Crocker's Gay Wedding Cakes