10/23/2013 07:49 pm ET Updated Dec 11, 2013

In a Multi-Screen World, What is the True Value of Each Device?


Today’s digital consumers seem to transition routinely between computers, smartphones and tablets. We wondered about the importance of each device to the overall multi-screen experience, and the extent to which that experience varies, depending on the user or the content type.

In “3D: Multi-Dimensional Multi-Platform,” a study conducted by AOL and InsightsNow, we asked over 2,500 multi-device users to view content in different screen combinations. Of those who viewed their favorite content on only one of the three screens, 45% said they would visit it regularly, compared to 60% who saw it on two screens and 67% who saw it on all three.