TECH
10/23/2013 07:49 pm ET Updated Dec 11, 2013

In a Multi-Screen World, What is the True Value of Each Device?

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Today’s digital consumers seem to transition routinely between computers, smartphones and tablets. We wondered about the importance of each device to the overall multi-screen experience, and the extent to which that experience varies, depending on the user or the content type.

In “3D: Multi-Dimensional Multi-Platform,” a study conducted by AOL and InsightsNow, we asked over 2,500 multi-device users to view content in different screen combinations. Of those who viewed their favorite content on only one of the three screens, 45% said they would visit it regularly, compared to 60% who saw it on two screens and 67% who saw it on all three.

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