Nestlé is debuting a new candy bar in 2014: the Butterfinger Peanut Butter Cup. And make no mistake -- this is Nestlé 's declaration of war on Reese's.
"America's candy industry has had one giant brand in the peanut butter category -- but not anymore," a Nestlé spokesman told Confectionary News.
Reese's is one of the top-selling candies in the country, so Nestlé is readying for a hard fight. It's pulling out the big guns -- there will be an ad for the new candy during the second half of the Super Bowl in 2014.
While it's too early for a taste test since the bar is not yet out, Nestlé has revealed its slogan: "The cup just got crunchy."
"This is going to be a clash of the titans," remarks Good Morning America.
Let's just hope both teams are ready for battle. We'll bring the milk.
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Homemade Almond Joy
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<strong>Get the <a href="http://www.bakersroyale.com/candy/er-homemade-twix-bars/" target="_hplink">Homemade Twix recipe from Bakers Royale</a></strong> Three layers make up these homemade twix. First a rich shortbread studded with toffee chips. Then a thin caramel layer. And finally the chocolate.
Homemade Reese's Peanut Butter Cups
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Homemade Kit Kats
<strong>Get the <a href="http://melssweetlife.com/2011/01/27/homemade-kit-kats/" target="_hplink">Homemade Kit Kats recipe from The Sweet Life</a></strong> Gimme a break ... of that Kit Kat bar. Use store-bought crackers to use as the wafer layers in this homemade creation. A buttery brown sugar mixture is used for the layers. Then it's topped with a melted mixture of peanut butter, chocolate chips and butterscotch chips.
Homemade Three Musketeers
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Homemade Crunch Bars
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Homemade York Peppermint Patties
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WATCH: How To Make Peanut Butter Chocolate Bars
Your friends and family will love these <a href="http://www.howcast.com/videos/324471-How-to-Make-Peanut-Butter-Chocolate-Bars" target="_hplink">peanut butter chocolate bars (click for recipe)</a>.