Are you Hispanic or Latino? It’s a question Hispanics and non-Hispanics alike have struggled with when deciding what to call the diverse community of 53 million Americans who trace their roots to Latin America or to Spain. Officially, both terms are used by the U.S. federal government to describe this population, and many organizations, including the Pew Research Center’s Hispanic Trends Project, use the terms interchangeably in publications.
However, among Hispanics themselves, many are ambivalent about the two terms. According to a new Pew Research Center survey of Hispanic adults, half (50%) say they have no preference for either term. But among those who do have a preference, “Hispanic” is preferred over “Latino” by a ratio of about 2-1.