Hitting The Wall -- For Marathon Charities, Numbers Are Slowing

10/28/2013 11:29 am ET
  • www.nytimes.com

By this time of year, the height of fall marathon season, the e-mails have long piled up: marathon aspirants seeking charitable donations from family and friends to help them secure a spot in a particular race. On race days, charity logos on runners’ gear have become as ubiquitous as mile markers, an integral part of an event’s feel-good message of fitness and philanthropy.

But some race and nonprofit organizers are worried that after years of booming, the charity-running industry may be wheezing like a runner at Mile 25.

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