LATINO VOICES
10/29/2013 03:30 pm ET

Fusion Goes From Hispanics To Millennials

AP

Last year, Univision and ABC set out to create the first English-language cable network custom-made for young Hispanics. Somewhere along the way, they changed their minds.

When Fusion debuts Monday evening from its new studios in Doral, the channel run by the leader in Latin media will be targeting a much broader audience: adults under 35 of all ethnic backgrounds.

“They initially started as the network for millennial Hispanics,” said Yannis Pappas, the Brooklyn comedian from a Greek family who will be one of Fusion’s morning show hosts. “Now it’s all millennials. And we’re winking at Hispanics.”

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