Ordinary folks got a front row seat to take in the latest fashions during their commutes on Sunday, as organizers of Sao Paolo Fashion Week staged a show in the city's subway system. The spectacle launched the city's annual Fashion Week, which ends on Nov. 1.

Watch the video above for more details and to see footage of the models infiltrating Sao Paolo's subway.

We're not some tame in America, either:

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  • Jeremy Scott

  • Jeremy Scott

  • The Blonds

  • The Blonds

  • The Blonds

  • Adrian Alicea

  • Adrian Alicea

  • Adrian Alicea

  • Asher Levine

  • Chloe Sevigny For Opening Ceremony

  • Betsey Johnson

  • Betsey Johnson

  • Thom Browne

  • Thom Browne

  • Thom Browne

  • Ashton Michael

  • Alexandre Herchcovitch

  • Alexandre Herchcovitch

  • Rodarte

  • New York Fashion Week 2013 Recap

    New York Fashion Week Spring 2013 just wrapped up in NYC where tons of new trends were established. WSJ's Elizabeth Holmes documented the entire week via Instagram and she reports back with her favorite looks.

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