Many Instagram lovers were dismayed to learn that their beloved photo-sharing app was soon to be spoiled with ads. But the company assured its many users that the ads wouldn't be bothersome, intrusive pop-ups but rather "beautiful, high-quality photos and videos." Really? So beautiful we'd barely even notice them?

Well, yeah. The very first Instagram ad made its debut late last week, and lo and behold it is an ad for Michael Kors. The pic is a pretty close-up on a gold watch with the inevitable macarons and other lovely ephemera in the background, all with a soft, Insta-glow. The caption: "5:15 PM: Pampered in Paris #MKTimeless"

Based on the new Instagram ad model, anyone who already followed Michael Kors on Instagram saw the photo as a normal pic in their feeds. All other users saw it pop up in their feeds with the label "sponsored."

As Insta users who already follow Kors and similar designers, the ad actually strikes us as quite pretty and inconspicuous. But as you can see from the comments under the photo, there are plenty of users who weren't fans.

Check it out -- are you cool with ads on your Instagram feed if they look like this?

More Insta pics we love:

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  • Anna Dello Russo

    @jgiabijoux #jgiabijoux @lexy_jgia beautiful cuff (@anna_dello_russo)

  • Tyra Banks

    Fiercely floral on the cover of @GQ Magazine #ThrowbackTyTy (@tyrabanks)

  • The Coveteur

    The big O. @drewpsie #shotbyTheCoveteur (@thecoveteurThe Coveteur)

  • Alessandra Ambrosio

    Dreamyemojiemojiemojiemojiemojiemoji #throwbackthursday #90's #dzarm #young #tbt #babyface #brasil #fashion (@alessandraambrosio)

  • The Coveteur

    HOV. #throwbackthursday (@thecoveteur)

  • POPSUGAR Fashion

    Whoever said flats aren't as good as heels clearly didn't see this @alice_olivia pair. (@popsugarfashion)

  • Lulu Chang

    #margiela bodysuit, @openingceremony shorts, jacket c/o @nike (@_luluchang)


    I'm very excited about our Leather Project X.. Something I always had in mind.. Customize your own BLK DNM Leather Jacket at 237 Lafayette.. Xx.. Johan #blkdnm #leatherjacket (@blkdnm)

  • Beckerman Blog

    D'oh-nut escalator! #simpsons (@beckermanblog)

  • Moda Operandi

    Clover and Clover again (see what I did there?) @clovercanyon #resort (@modaoperandi)

  • Lifebooker

    This is what yoga class felt like this morning #nyc #heatwave #yoga #vintage #glamour #fashion #photography #bathingbeauties #fit #summer #hot #desert #sahara #deals #exercise #cool (@lifebooker)

  • HuffPost Beauty

    We need this dog (@huffpostbeauty)

  • HuffPost Beauty

    Learning how to make a perfect ponytail at the Kérastase Couture Styling event (@huffpostbeauty)

  • W Magazine

    @vwlawrence: Head's up @bat_gio (@wmag)

  • Refinery29

    We like our fruit with big personality. emoji (@refinery29)

  • Coco Rocha

    At work. (Regram from @reginebedot) (@cocorocha)

  • HuffPost Style

    You know you have a shopping addiction when... You can't pick which color, so you just get both. @asos (@huffpoststyle)

  • HuffPost Style

    Is it too early for candy? Don't answer that.

  • J.Crew

    Twinsies. (@jcrew)

  • Vogue

    Who says you need a little black bag to go with everything? We’ve got 10 whimsical, downright creative clutches in @mmbvogue’s #MostWanted. Photo by @mrstreetpeeper. (@voguemagazine)

  • Refinery29

    Even these Gucci booties are better with @jfisherjewelry #bling (@refinery29)

  • Michelle Obama

    Barack and Michelle. #ThrowbackThursday #TBT #NoFilter (@michelleobama)

  • Alice + Olivia

    Outfit3! Striped prefall dress with our leather collar shirt underneath (@alice_olivia)

  • Tracee Ellis Ross

    #TBT @NYTimes #FashionoftheTimes 2003 photo by #LisaEisner #virginhair (@traceeellisross)

  • Arianna Huffington

    With Isabella sporting a fancy hat hiding the absence of hair #tbt (@ariannahuff)

  • Seventeen Magazine

    #tbt: Will Smith on the cover of our 1992 "Guys We Love" issue! (@seventeenmag)

  • Aimee Song

    Basically the only 'summer sandals' I brought with me on this trip. (@songofstyle)

  • W Magazine

    Espadrille fun in #Amsterdam by @wmagkarla (@wmagazine)

  • A.P.C.

    A.P.C. twins in NY. #apc (@apc_paris)

  • HuffPost Style

    How sick are our new Converse courtesy of Pat Field? #punkatthemet (@huffpoststyle)

  • HuffPost Style

    At first glance, Armie Hammer and his wife are total doppelgängers of Princess Madeleine and her hubby! (@huffpoststyle)

  • CurlBox

    love. @yagazieemezi emoji (@curlbox)

  • Ari Seth Cohen

    The ladies and I will be live on @HuffPostLive in a half an hour (@advancedstyle)

  • ASOS

    Weekend outfit. Sorted. (@asos)

  • ASOS

    We are totally crushin' on @katielellis, @serap_s and @aimeealbans nail art! Think you can do better? Send us yours to win one of the 25 sets of L'Oreal's Neon Pop Color Riche polishes we've got on offer! #ASOSLoves (@asos)


    New @jennikayne D'Orsay flats just hit the floor at #TENOVERSIXLA. (@tenoversix)

  • HuffPost Beauty

    HuffPost editors looking stylish @missjulee #werk (@huffpostbeauty)

  • HuffPost Beauty

    Meet our new friend, Mijo! #hpbeautytakeshollywood #ridinroundandgettinit #dogs (@huffpostbeauty)

  • Cara Delevingne

    I love me some repstyle (@caradelevingne)

  • HuffPost Beauty

    @Covergirlofficial Sofia Vergara has some serious mascara skills! #easybreezynew #beauty #makeup (@huffpostbeauty)

  • W Magazine

    #tbt courtesy of @dianesolway #regram Rudolf Nureyev and Jackie O (@wmagazine)

  • Refinery29

    Now this is our kind of camouflage. Prints playing with @RachelAntonoff (@refinery29)

  • Khloe Kardashian

    Keeping Up season 8 baby!!! June 2nd we are waiting for you!! #EBaby (@khloekardashian)

  • Harley Viera-Newton

    TBT w. Cinna (@harleyvnewton)

  • Donne & Ginny Geer

    Con Limon animal print from @flossgloss #nailart (@heynicenails)

  • Jenni Kayne

    Did you see my #ootd on @walkinmyclosetdotcom? Check it out! (@jennikayne)

  • Moda Operandi

    Love spotting @stellajeanltd in @voguebrasil!! (@modaoperandi)

  • Addicted To Marant

    Denim! Love it! Emmanuelle Alt in Isabel Marant coat from previous seasons#denim #isabelmarant #emmanuellealt #perfect #stylist (@addictedtomarant)

  • HuffPost Beauty

    Crashing @covergirlofficial summer party. #easybreezynew #beauty #makeup (@huffpostbeauty)

  • Tyra Banks

    Rockin' that #ThrowbackTyTy blonde w/ @britneyspears. It's TyTy, b*tch! (@tyrabranks)

  • Katie Eleanor Grand

    Carine and Julia Roitfeld by @mertalas @macpiggott @riccardotisci17 for Givenchy aw13 (@kegrand)

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